This Cadbury Dairy Milk Silk campaign (hereinafter referred to as "Campaign") is an initiative of Mondelez India Foods Private Limited (“Mondelez”) having its registered office at Unit No 2001, 20th Floor, Tower-3 Wing-C, One International Center (Formerly, Indiabulls Finance Centre), Parel, Mumbai- 400 013(“Mondelez”). Please read these terms and conditions ("T&Cs") before participating in this Campaign.

Participation in this Campaign is voluntary. You agree that, if you chose to participate in this Campaign, you will be bound by these T&Cs and you acknowledge that you satisfy all Campaign eligibility requirements as provided herein below. 

Mondelez has engaged with Premier Sales Promotions Pvt. Ltd. to organize and run the Campaign (hereinafter referred to as “Execution Partner”).

For the purposes of these T&Cs, wherever the context so requires "You" or "Your" shall mean any natural person who is a participant in the Campaign and "We" or "Our" or “Mondelez” shall mean Mondelez India Foods Private Limited.


You need to fulfil the following eligibility criteria to participate in the Campaign:

  1. You need to be a natural person;
  2. You should be an individual legal resident of the Republic of India;
  3. You should be of an age 18 years or above at the time of entry into the Campaign;
  4. You shall be legally competent to enter into binding contract under the applicable laws of India.

All who fulfils the eligibility criterial to participate in the Campaign shall individually referred to as “Participant” and collectively “Participants”. 


Our / Execution Partner, its employees, their immediate family members (spouses, domestic partners, parents, grandparents, siblings, children and grandchildren), and their affiliates, advisors, advertising/ Campaign agencies are not eligible to participate or avail any benefits under the Campaign.



  1. This Campaign will commence from 1st January 2021 and end at 11:59 PM on 28th February 2021 ("Campaign Period"). Any entry) before or after the Campaign Period will not be considered. We reserve our right to cancel/modify/extend the Campaign Period or the T&Cs applicable to this Campaign as per our discretion and without giving any prior notice to You. No claims/questions shall be entertained in this regard.
  2. In order to be eligible for the Campaign, during the Campaign Period, you must visit retail store of Reliance Retail (“Reliance Retail Store”).
  3. Once you visit the Reliance Retail Store, you must follow the following instructions to take part in the Campaign 
  4. You must purchase the below products with an invoice value of minimum Rs. 250 from Reliance Retail Store: -

Cadbury Dairy Milk Silk large bar worth MRP over INR 125 each - (Cadbury Silk Fruit And Nut 137 Gm/Cadbury Silk Bubbly 120 Gm/ Cadbury Dairy Milk Silk Whole Hazelnut 143 gm Bar/ Cadbury Silk Home Treat 162 gm Pouch/ Cadbury Silk Hearts & Roses 162 gm Pouch/ Cadbury Silk Oreo Red Velvet 130 gm Pouch/ Cadbury Silk Oreo Red Velvet 130 gm Valentine’s Carton/ Cadbury Silk Roast Almond 137 Gm/ Cadbury Dairy Milk Silk 150 Gm/ Cadbury Silk Mousse 130 Gm Bar/ Cadbury Silk Oreo 130 Gm/ Cadbury Dairy Milk Silk Heart Pop Chocolate Bar, 150 g/ Cadbury Dairy Milk Silk Heart Pop Chocolate Bar, 250 g carton); 

And / Or 

Cadbury Dark Milk (Purchase of Cadbury Dark Milk Chocolate Bar 72 g/ Cadbury Dark Milk Chocolate Bar, 156 g/ Cadbury Dark Milk Salted Caramel, 72 g) 

  1. Send a clear picture of your complete Reliance Retail Store invoice to WhatsApp number 9742998724; Only printed invoice that includes in a legible manner the Store Name, Store Address, Store GST No, Date of Purchase, Invoice/Bill No, Item Names (only the participating products), and prices will be considered as an eligible receipt for the purpose of claiming Prize. One single invoice will be valid for one Prize, regardless of the number of eligible SKUs purchased in that invoice.
  2. Post successful verification of your invoice, you will receive a WhatsApp message with a code and website link to redeem that code and receive Paytm Gift Voucher within 24 hours;
  3. You need to visit website, enter code, Mobile No. and Email ID to receive OTP on your registered Mobile No.
  4. Enter OTP received in the website to receive your Paytm Gift Voucher Prize via text message on your registered Mobile no. along with instructions to redeem the Prize;
  5. If you have completed all the steps above, you will get a chance to win Paytm Gift Voucher;
  6. For India except the State of Tamil Nadu, you will stand a chance to win Paytm Gift Voucher or Rs. 50, or Rs. 100
  7. For the State of Tamil Nadu, you will win an assured Paytm Gift Voucher of Rs. 50
  8. Any costs associated with entering the Campaign, including accessing the promotional website, are the responsibility of each participant. Also, regular call and message rates will apply as per the consumer telecom operator in their respective circles.


There is a total of up to 144,156 Paytm Gift Voucher, which can be won on the purchase of Cadbury Dairy Milk Silk large bars (MRP over Rs. 125 each) and/or Cadbury Dark Milk with a value of minimum Rs. 250 at Reliance Retail Store (“Prize”) except for the State of Tamil Nadu, where the Prize is assured as mentioned above. This Prize is funded by Mondelez under this Campaign, one for each participant who complies with our T&Cs. Each participant would be eligible to win only if he/ she has participated in the Campaign in the manner provided under the “Details of the Campaign and How to Enter” section given in these T&Cs. 

The Prize is provided on an “as-is basis". Mondelez and their associates, affiliates, directors, officers, agents, representatives shall not be responsible or liable for failure by the winner to redeem the Prize won or to take part in the Campaign itself including failure to participate due to restrictions placed by any government authorities at the location of the Reliance Retail Stores restricting movement or travel. You understand and acknowledge that this Campaign is being offered on a reasonable effort basis and the ability of the Participant to avail the benefit is subject to Government permissions and restrictions that may be imposed upon people movement or upon the operation of retail shops and other commercial establishments. Mondelez and its Execution Partner shall not be held liable on this account if any Participant is unable to avail the benefit due to such restrictions. 


Odds of winning depend on the number of eligible entries received. Eligible entries are ones that satisfy the eligibility criteria outlined above and follow the steps outlined in the "Details of the Campaign and the How to Enter" section given in these T&Cs. 

  2. This Campaign entitles the participant to Paytm Gift Voucher worth Rs. 50 or Rs. 100. The denomination of voucher will be mentioned in the SMS post verification of the invoice/bill. For the state of Tamil Nadu, denomination of voucher will be worth Rs. 50.
  3. Paytm Gift Voucher may only be redeemed toward the transaction made on Paytm App/www.paytm.com. The voucher amount credited to your Wallet can be redeemed within 30 days from the date of credit and is non-transferable.
  4. Paytm.com or Execution Partner or Mondelez shall not responsible if Paytm Gift Voucher is lost, stolen, destroyed or used without permission. Paytm will have the right to close customer accounts and take payment from alternative forms of payment if a fraudulently obtained Paytm Gift Voucher is redeemed on www.Paytm.com.
  5. The Paytm Conditions of Use apply to Paytm Gift Voucher available at www.paytm.com  reserves the right to change these Paytm Gift Voucher terms and conditions from time to time in its discretion and without prior notice to you. All terms and conditions are applicable to the extent permitted by law.
  6. Paytm Gift Voucher are non-refundable, whether you use it or not.
  7. Paytm Gift Voucher cannot be treated as a cash equivalent under any circumstances or interpretation and shall under no circumstances be exchanged for cash.
  8. The validity of Paytm Gift Voucher cannot be extended, new Paytm Gift Vouchers cannot be provided against the expired/unused vouchers.
  9. Once Paytm Gift Voucher code is applied to the Paytm website or app.
  10. Paytm Gift Voucher is not valid at any of Paytm alliance partner website/app or any retail outlets /stores;
  11. Paytm Gift Voucher are a prepaid Instrument subjected to regulations by Reserve Bank of India. Execution Partner and its Paytm Gift Voucher issuing partners will be legally required to share the details of the purchase of the Paytm Gift Voucher and transactions are undertaken using the Paytm Gift Voucher. The issuer is also required to share the Know Your Customer (“KYC”) details of the purchaser/ redeemer of the Paytm Gift Voucher with RBI or such statutory authorities, as per statutory guidelines issued from time to time. Execution Partner and its Paytm Gift Voucher issuing partners may contact the purchaser of the Paytm Gift Voucher in this regard.
  12. In no event shall the maximum liability of Mondelez or Execution Partner exceed the value of the Paytm Gift Voucher i.e. Rs. 50 or Rs. 100 as the case may be.
  13. A maximum of one Prize can be availed per invoice/ bill during the Campaign Person.
  14. All applicable taxes resulting from acceptance of Prize(s) shall be the responsibility of winner.


The winners can check their Paytm Gift Voucher code in the SMS received as provided in clause 2(c)(v). The Paytm Gift Voucher code is valid for 3 months for redemption post which the code will expire.


We may, at our sole discretion, change the T&Cs or cancel the Campaign at any time; or modify, terminate, or suspend the Campaign should viruses, worms, bugs, unauthorized human intervention or other causes beyond our control that corrupt or impair the administration, security, fairness or proper play of the Campaign or submission of entries.

We will not be responsible for: (a) any SPAM generated messages; (b) any SMS message delivery failures; (c) lost, misdirected, late, incomplete, or unintelligible entries or for inaccurate entry information, whether caused by You or by any of the equipment or programming associated with or utilized in the Campaign, or by any technical or human error that may occur in the processing of entries; (d) any printing or typographical errors in any materials associated with the Campaign; (e) any technical or operational issue in the Paytm restricting or preventing your participation in the Campaign or availment of your Prize; (f) any error in the operation or transmission, theft, destruction, unauthorized access to, or alteration of, entries, or for technical, network, telephone, computer, hardware or software, malfunctions of any kind, or inaccurate transmission of, or failure to receive any entry information on account of technical problems or traffic congestion on the internet or at any website; (g) injury or damage to Your or any other computer or mobile resulting from downloading any materials in connection with the Campaign; (h) other conditions beyond Our reasonable control. 

We, in our sole discretion reserves our right to exclude You from Campaign and/or not to attribute the Prize, and/or to cancel all or part of the Campaign, without any liability on our part, if We believe You have (a) breached any of these T&Cs; (b) acted or have the intention of act in a dishonest or fraudulent manner, or in bad faith; (c) tampered with the entry process or the operation of the Campaign; (d) acted in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person.

If Your entry is incomplete or if You use robotic, automatic, programmed or similar entry methods, your entry will be void. No benefits greater than those described in the "Description of the Campaign and How to Enter" section given in this T&Cs will be awarded.



  1. Participation in this Campaign is at your sole discretion and on a voluntary basis. We do not advice you to travel and visit any stores for any non-essential activity. We encourage you to comply with safety and hygiene guidelines as directed by government including usage of masks and maintenance of social distance norms for all visits and travel. If for any reason whatsoever, due to your participation in the Campaign or redemption of Prize at Reliance Store, you are infected with corona virus or come in contract with a person infected with corona virus, We shall not be held liable directly or indirectly in that regard. You understand the risk associated with your participation in the Campaign and the requirement to visit or travel  to the Reliance Retail Store for participation.  
  2. We will not be liable if any Reliance Retail Stores are not operational due to lockdown restrictions imposed by government authorities or for any other force majeure event because of which you are not able to participate in Campaign or able to redeem your Paytm Gift Voucher.

 You agree that all decisions related to the Campaign are final and binding on You. Failure by Us to enforce any of these T&Cs in any instance shall not be deemed to be a waiver of the T&Cs and shall not give rise to any claim by any person. 

  1. We will not be liable for any costs incurred by You in connection with Your participation in the Campaign. 
  2. If you are dissatisfied with the Campaign or the Campaign rules and/or any content or any requirements of the Campaign form, the materials available related thereto, or with these T&Cs, his/her sole and exclusive remedy is to not participate in the Campaign.
  3. If a person chooses to access this Campaign from outside India, he/she shall do so on his/her own initiative and shall be responsible for compliance with applicable local laws of the country.
  4. This Campaign is valid only till stocks last at the  Reliance Retail Stores and is subject to availability of stock. 
  5. Participating Reliance Retail Stores reserve the right to vary the timings and offer availability. Some venues have restricted timings on the availability of the Campaign.
  6. Under this Campaign, Paytm Gift Voucher are being distributed by Execution Partner. Mondelez is not responsible either directly or indirectly with respect to any matter pertaining to this Paytm Gift Voucher and the Prize offered with this voucher.


All right, title and interest, including but not limited to the intellectual property rights, in the promotional material(s) and all Campaign related material shall vest solely and exclusively with Mondelez at all times. All intellectual property, including without limitation, any copyrights, trademarks, designs and know how (“Intellectual Property”) relating to Mondelez products or the Campaign shall belong to Mondelez. All Intellectual Property owned exclusively by the Execution Partner shall at all times continue to belong to the Execution Partner.


You agree that for the purpose of operating this Campaign, Execution Partners may need to collect personal and/or sensitive personal information (“Personal Data”) from You. Such Personal Data will be used by the Execution Partners for the purpose of operating this Campaign. Providing Personal Information is voluntary; however, failure to provide such data shall result in your inability to participate in the Campaign. All Participants give their consent to the collection and processing of such Personal Information. In addition to the above, please visit the Privacy Notice on www.cadburysilk.bigcityexperience.com/privacy to understand why your Personal Data is collected. Please note that your acceptance of these terms and conditions is deemed to signify your agreement to the Privacy Notice as well and the necessary consent to what could be done with your Personal Data as described in the Privacy Notice.

We reserve the right to refuse to issue Prizes to the winners unless they provide their Personal Data necessary to release the Prize and to perform other activities to run the Campaign. In order to comply with applicable law, the names of the winners of any Prize under this Campaign shall be posted on the website where details about this Campaign is posted.

Participants authorize Execution Partner to use the Personal Data sent to the Campaign in connection with the Campaign.

By accepting these terms and conditions you also hereby give your consent to Mondelez or any other third party nominated to carry out profiling of your anonymized data made available through Execution Partner. Execution Partner will take the necessary measures to secure and keep safe, either directly or through third parties, any such information that You may have shared. 


This Campaign is subject to force majeure circumstances including without limitation, floods, natural disasters, war, act of terror, political unrests, technical snags, act of God, government restrictions or any circumstance beyond the reasonable control of Mondel?z/ Execution Partner ("Force Majeure Event"). We/ Execution Partner shall not be liable for any delay or adverse effect caused to the participants in the Campaign including the winners as a result of a Force Majeure Event.


The courts of competent jurisdiction at Mumbai shall have sole and exclusive jurisdiction to determine any and all disputes arising out of, or in connection with the Campaign. Participation in the Campaign is unauthorized in any jurisdiction that does not give effect to all provisions of these T&Cs, including (without limitation) this clause.

Further all issues and questions concerning the construction, validity, interpretation and enforceability of these T&Cs, or the rights and obligations of the participants and/or Mondelez and/or Execution Partner shall be governed and construed in accordance with the laws of the Republic of India. 


By participating in the Campaign, you give Mondel?z and/ or its affiliates permission to use your name, likeness, image, voice, and/or appearance as such may be embodied in any pictures, photos, video recordings, audiotapes, digital images, and the like, taken or made in relation to the Campaign and any promotions, events, or Campaigns to follow. You agree that and Mondelez or its affiliates have the right to publish your saved item details for any communication, promotions, events, or Campaigns that follow. You agree that Mondelez and/ or its affiliates have complete ownership of such pictures, etc., including the entire copyright, and may use them for any purpose. These uses include, but are not limited to illustrations, bulletins, exhibitions, videotapes, reprints, reproductions, publications, advertisements, and any promotional or educational materials in any medium now known or later developed, including the internet. You acknowledge that you will not receive any compensation, etc. for the use of such pictures, etc., and hereby release Mondelez and/ or its affiliates and its agents and assigns from any and all claims which arise out of or are in any way connected with such use. You give your consent to Mondelez and/or its affiliates, agents and assigns to use your name and likeness to promote the Campaign and any promotions, events, or Campaigns to follow. 


This Campaign is being made purely on a "best effort" basis and participating in this Campaign is voluntary. By participating in the Campaign, you will be legally bound hereby, to release from liability, and hold harmless Mondelez and any of its / their affiliates, employees or agents representing or related to Mondelez and its / their services/products for any matters in relation to this Campaign, including the Prizes. This release is for any and all liability for personal injuries (including death), property loss or damage, and misuse of the benefits/ Prizes offered under this Campaign, in connection with any activity or directly or indirectly, by reason of the acceptance, possession, or participation in the Campaign, even if caused or contributed to by our negligence. By participating in this Campaign, you agree to indemnify and/ or any of its respective officers/employees from and against all liability, cost, loss or expense arising out of acceptance of the Prize or participation in the Campaign including (but not limited to) personal injury and damage to property and whether direct, indirect, consequential, foreseeable, due to some negligent act or omission, or otherwise. You shall be liable for all the personal taxation that might arise out of the winnings from this Campaign and shall not hold Mondelez and/ or its affiliates responsible for payment of the same and/ or any dispute arising in relation thereof.

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